Posts Tagged ‘make money’
Why Adsense is the Best Way to Monetize for Beginners
Tuesday, July 8th, 2008Writing Your First Money Making Blog Post
Monday, July 7th, 2008How to Get Started Writing Your First Blog Post
Ok so your blog is all setup and you know your way around the back end, now comes the fun part. We need to actually start making some content. I know it has taken awhile for us to get this far, but I wanted to provide you with a solid understanding of your blog before you enter into the blogging arena.
Don’t worry this isn’t the type of arena that requires you to use a shield and spear. This is more if a competition of minds. All blog authors (well, most) strive to create really amazing content.
The reason being that if you have amazing content people will want to share your site with others. The more people that share your site the more back links you develop which generates higher rankings in search engine results, and so on. You can see how it can snowball into success if you can create some really great content.
Ah, but there’s the catch… “How do I create really great content?” Well unfortunately there’s no secret formula. There are several questions you can ask yourself though to guarantee that you are creating the best content you are capable of.
Let’s take a look at a few of these methods below.
Take a Good Look at Your Niche.
The first thing you need to do is take a good hard look at your niche. When we talked about niches before we covered the importance of choosing a good niche. Choosing a good niche means picking a topic you are familiar with and have knowledge in that you can share with others.
This knowledge is what makes your blog unique and interesting. If someone doesn’t understand their subject matter it shows in their writing. Believe me! I have come across some pretty stale blogs out there.
I think a lot of these people are picking topics based solely on trying to make money. They focus on whatever the flavor of the month is, in the hopes that it will get them good traffic. The only flaw with their plan is that these “trends” are so highly competitive that their mediocre content falls right through the cracks.
This is what you want to avoid. Plus, as I mentioned before a popular topic can sometimes be the worst to pursue when starting out because they are so competitive.
Hopefully by this point you have chosen a niche you are happy with. Now let’s take a good look at your niche.
- What makes your niche special?
- What sets your knowledge of the subject apart from others?
- What inside information can you offer that others can’t?
These are a couple considerations to make when examining your subject matter.
A great example of this was an article I wrote when I had first started blogging. Because of some people I knew, I got wind of a news worthy story that even the media in my city hadn’t picked up on.
I leveraged this to my advantage by writing a news story with the details of what I knew about the story. The article attracted a good deal of attention to the point where I was contacted by a reporter who was trying to gather some additional information from me on the story.
Within 48 hours of speaking with the reporter the story was in our city newspaper and on several news channels, until it eventually made its way across the net.
Now in this case the news did not cite my post as I hadn’t offered any facts. The story I posted did however offer enough details to allow the newspaper to get the full story from other sources in town.
Once the story broke I received a lot of traffic from people doing searches for news articles on the story I had originally posted. This is a great example of using inside information to create interesting content and drive traffic.
The main thing to be aware of here is to protect people’s privacy and make sure it’s ok to post the information. In this case I made sure that my friend was not listed as my source as per her request. I also made sure these were not “trade secrets” that would get someone in trouble if they were posted.
Always be smart about what you post as this helps build your relationships and also your credibility.
What’s My Inspiration?
When you sit down to write an article for your blog, ask yourself… “what’s my inspiration”. What is the point behind what I am writing?
If you are writing a review is it because you loved something or hated it. If you are posting a news story what is the angle of the article? Are you doing a commentary or fact based post.
There are many ways to write a post, so it is best to decide what you are trying to accomplish right beforehand.
In the example of this post, I am trying to portray that the intent of the article is to help someone learn something. Because of that I mentally dictate as I write, and try to structure my information as though I was talking someone sitting right next to me.
- Does it work?.. I hope so. You’ve read this far, right?
While we may not all know exactly how we want to explain something we can still determine what the heart of the post is about. If you sit down and establish this before you start writing your article will come much easier than if you just sit down and try to make words appear on the screen.
What Are People Interested In? (How Do Ideas Spread)
The concept of ideas spreading is one that is commonly used by Aaron Wall of SEO Book. What this refers to are the ways in which information travels across this internet.
Because there are set patterns that can actually be tracked in many cases we can gain insights from how information spreads online.
There are numerous resources you can use to get a feel for what the current “buzz” online is.
- Checking News Sources
- Top Videos on YouTube
- And Blogs!
These are all great sources of what is hot that day or week. If you are having trouble coming up with a topic that relates to your niche then check out news sources, video sites, and other blogs to see if anything excites you. When you find something exciting then you have stumbled across a great topic to write about.
As I mentioned above it takes motivation to write a good article. Don’t just sit down and force yourself to spew something out. This will not be interesting and people will not want to read it.
If you are excited about something you are writing about it will show in your writing and people will be much more interested in what you have to say in your article.
Ask Yourself… Would You Want to Read It?
Aside from others being interested in what you have written, you need to decide if you are interested in it. While it is true that we are our toughest critics, it also says a lot about the quality of an article if you enjoy reading your own work.
If you have written something and find it boring to proof read (or even write) then there is no way someone else will find it interesting.
This is because they will be able to read the motivation you had when you wrote the article. If you needed to force yourself to write it, they will need to force themselves to read it, and in many cases they just won’t bother.
Now if you write something that you think is really interesting while it may not appeal to everyone, our targeted audience will be much more interested to see what you have to say.
Remember you can’t please everyone, but you should at least get a 50/50 response from the general public on your articles. This is normal.
On my original blog I wrote several articles that I would get varying responses on. Some days it would be “You Suck!” and other days it would be “Best Article Ever.” The funny thing was that these comments would be left for the same post.
While you may not be able to please everyone, a 50/50 ratio shows that you are on the right track.
Don’t let people get you down. Remember it is a lot easier to criticize someone for something they made, than to create something yourself. Those who do not like your work are only venting their frustration at their own inability to create something of value.
If You Have a Good Idea then Run with It!
What’s that? The light bulb just came on over your head? Awesome, run with it! Sit down and start typing. This is the inspiration we have been looking for. Harness it and use it to create something amazing.
I always tell people that when you think of a great idea, write it out immediately. Don’t jot down a note or wait until later after the inspiration has faded.
Many great ideas in life were realized when one person rallied others with their excitement or passions for a belief. Look at many of the great motivational speakers of our time. People aren’t moved act if you “kind of have a dream”. Let people share in the excitement you felt when writing your article.
“That excitement will lend itself into creating amazing content.”
Providing Value to Your Readers Makes Your Blog Valuable.
Write something valuable for your readers. The more value you provide to your readers the more value they will return to you with back links and word of mouth for your site.
Some people out there are very protective of linking out to other sites because of the potential effect it might have on their page rank.
While I understand the SEO concerns they have, I feel that they are creating a sterile, self contained site that does not offer real value to their readers.
The internet is called the World Wide Web because it offers a vast spider web of information to people. How better to make use of this web than by linking out to great sites that we feel others should know about.
Not only will this make your blog that much more valuable, it will also show others that you share the link love, and they will be more likely to link back to your site.
Being too over protective of your links can actually hurt your SEO effort as search engines will actually rank a site higher for offering valuable sources of information to their readers. The way to manage this is by making sure your links are relevant to your topic, rather than being non existent.
The more value you can provide to people the more you will be referenced. Seth Godin writes in his book “Purple Cow“, that “remarkable things are worth remarking on”. If you provide value to your readers it will benefit numerous ways. It is a two way street and definitely worth the extra effort.
Overview
Now that you have a good idea of the zen behind structuring a post let’s actually start writing. Remember the best way to learn something is by actually doing it.
Take some of the things we have covered in this article and work them into your first blog post.
Give it some thought. Remember it doesn’t always come naturally in the beginning. Take some time to plan and become inspired, and once you do run with it. Before long you will be well on your way to creating unique content that will make your blog stand out from the competition.
Now that you undestanding the philosophy behind writing a great blog post, let’s look at the actual planning stage for an article. I will outline the steps I take when putting together an article to help you come up with a good method for consistantly writing well thought out posts.
Click the link below to read my next guide entitled “How to Plan and Structure a Great Blog Post“.
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Learning How to use Your Blogger Blog
Monday, July 7th, 2008Chapter 9 – Welcome To Your Very First Blogger Blog!
Now that you have a free blog setup and you want to get started blogging we should checkout all the options that are available to you through your blog software.
It is very helpful to be aware of these options from the start because they will become more and more important as you get more involved in developing your blog.
The first thing we should do is log into your Blogger account and take a look around to get started.
To do this, go to blogger.com if you are not already there, and then log into your account. Remember that you log in using your Google login information or the information you setup when you registered the blog.
Blogger Dashboard
Once you have logged in you should be at the “Blogger Dashboard”. Right off the bat you will notice three main fields of information near the top of the page.
At the very top right-hand corner you will see your login name, along with “Dashboard”, “Help” and “Sign Out”. This is your main navigation panel that allows you to get back to the dashboard screen we are at.
The next important field is the “Manage Your Blogs” box. This is the box that controls the main functions of your blog. You have the option to “Create a Blog” which we have already done. Down below this you will see the blogs you have created.
You have five main options for any blog you have created. “View Blog”, “New Post”, “Posts”, “Settings”, and “Layout”. “View Blog” allows you to see your blog as others see it. The “New Post” link will allow you to start a new post directly from your dashboard screen. The “Posts” link will show you all the posts you have created and allow you to manage them.
The “Settings” link is very important. Your settings options through blogger feel very much like the back end of WordPress. You will want to become familiar with this area of your blog to make the most of your site.
The “Layout” allows you to modify the feel of your blog within the template you chose. We will come back to this in a few minutes. First, I would like to focus on the “Settings” options.
Go back to your dashboard and click the “Settings” link. Once you have done this you will be at a screen that allows you to add more information to your blog.
Blogger Settings

You will notice on the “Settings” screen there are three main tabs and several sub tabs to each category. For now we are going to cover the basics of the sub tabs in the “Settings” category. Let’s start with the default tab, which is “Basic.”
BASIC (Tab)
Title: This is the first field you will see on this page. The title allows you to specify what appears at the top browser in the blue bar. While having your name is important, providing additional information that will tell people what the site is also beneficial.
I am going to use an example blog here called “Nifty News”. Nifty News is a site about all the weird happenings on the internet. Since a user may not get that just from reading Nifty News we are going to create the title:
- Nifty News – Strange News about the Last Internet Trends
That’s a much better title because it tells people our brand, and what our brand is about. Keep in mind that the title is what shows up for users when they do a search through a search engine. Whatever you type here is what a user will click on to get to the main page of your site.
With that in mind try to think of something interesting to entice people to click through to your site.
Description: A good description will also help you attract visitors to your site. Try to write a detailed description about what your site is about to help users decide why they would want to visit your site. For Nifty News I’m going to type:
“Nifty News brings you fringe web news to keep you involved in the latest web trends. Don’t miss the latest Star Wars kid because you were busy reading MSN. Come to Nifty News to get the news that is really important.”
Ok, yes it’s corny, but I’m trying to have some fun with it. People do not want to read another sterile blog unless your focus is politics or something that requires you to be serious. Give your blog some personality and people will be much more likely to read your articles because they will be entertaining.
Add your blog to our listings?: Always make sure any option like this is set to yes. You want to make sure any service you utilize lists your blog so you can get maximum exposure. That is the idea behind a money making blog in the first place, right?
Let search engines find your blog?: Once again make sure this is set to yes to get maximum exposure for your blog.
The rest of the options on this page are explained pretty well by the descriptions provided by Blogger. I wanted to cover the most important ones in detail so you know why they are useful.
Another option to make note of on this page is the “Delete Your Blog?” button. It is at the very bottom of the page. While hopefully you never need to use this, if you decide you want to start from scratch this will allow you to purge all the content from you blog, including the blogger address.
This is really only to be used if you are getting rid of your blog.
- Always remember to use the “Save Settings” button when you are done making changes. This applies to any settings pages in Blogger.
Now let’s take a quick look at the other Sub Menus at the top. The next one after Basic is “Publishing”.
PUBLISHING
Under publishing there is one main option. This option is to change your blogspot address. Hopefully you have decided on a name you like, but if you have had second thoughts and want to try something else this is where you would change it.
As mentioned on the page the name you choose is subject to availability. You also have the option to register a domain through blogger and point it toward your blog. If you decide to go with a domain to use with your free blog this is an easy option to get things setup.
If you already have a domain name you would need to change the settings with your registrar to point it towards your blogspot blog.
FORMATTING
The next tab gives you access to all the formatting options for your posts. By default the options are set pretty well. You may want to scan down the list and read the description for each so you have an idea of what each setting does. This way if you are looking to change something down the road you have a good idea of where it needs to be done.
COMMENTS
The next tab is the comments screen. The comments screen controls all the specifics about who can post to your blog. These options are also set appropriately by default.
The two options you may want to look at by default are the “Who can comment” options and the “Enable Comment Moderation”. People who can comment is set to registered users. This is good because in theory it will cut down on the amount of potential spam your blog receives.
Some people like to make it so that anyone can comment on their blog. This way, no one is left out whether they have an account of not. The thing to keep in mind here is that you may want to enable the “Comment Moderation” options if you choose this setting. This way you can check to make sure people are not link spamming in their comments before their feedback is posted to your blog.
The last option to not is the “Comment Notification Email” setting which will send you an email whenever someone comments on your blog. This is great if your blog is new and you are eagerly awaiting feedback or if you are very active in the comments section of your blog.
On the other hand, this may start to feel like spam when your blog becomes bigger. If that becomes the case just remember you can always go back in here and disable this option.
ARCHIVING
The archiving options control how your blog handles older posts. This is usually a setting that people toggle to work on a monthly basis.
It will basically give your blog a chronological storage system so people can go back and check for posts during certain months if they choose. This is one of the many ways readers can access data on a blog.
The options that are set by default are fine.
SITE FEED
Your Site Feed controls the settings for the RSS feed on your blog. You may have heard of RSS or seen “Atom” on other blogs. This is a way that users can subscribe to your blog like a magazine.
Whenever you post new content those subscribers will automatically have it sent to their subscription program. I will go into more detail on RSS in future articles.
For now just be aware that these options are here. Once again the descriptions of each setting are good enough to understand what they are for.
Be aware that it is not good netiquette to limit your blog feeds. Keep the option set to “Full” to keep your readers happy. The “Post Feed Redirect URL” is important if you are using a RSS service like feed burner to manage your feed. This will be more important to you down the road so for now don’t worry about it. We will come back to this when we need to.
The email section allows you to setup an email address to be notified whenever content is posted to your blog. This can be handy if you have a multiple author blog. That way you and your friends are aware of when something has been posted.
This can be useful for proof reading someone else’s work to make sure there are no errors in the post.
The other option allows you to setup and email address to use to post content directly to your blog. This is more of an advanced practice by bloggers and I would say don’t worry about this for now.
OPENID
OpenID is a login system that works by setting up a list of trusted sites. It can be useful for quickly logging into some service or allowing other users that you trust to quickly access services you offer.
For a detailed explanation of what OpenID is and how it works you will want to click on the “Learn more about OpenID” link that is on this page.
It is not important to utilize OpenID to get started using your blog.
PERMISSIONS
The permissions area allows you to add users to your blog. These users can be other authors you are working with if multiple people are creating content for the blog.
To add an author all you need to do is click on the “Add Author” button and you will get a drop down box that asks you to submit the email address of the person you would like to add to your blog.
The section below this titled “Blog Readers” will allow you to specify who is able to access your blog. By default this is set to “Anybody,” which is what you want for a money making blog.
If you wanted a more private blog you could set it to “Only People I Choose” or “Only Blog Authors”. This is really only important if you are working on a private blog with people. I assume that because you are reading my website to learn about creating a money making blog that this is probably not the case.
Congratulations
You now know all the basic settings and functions of your Blogger blog. The details we covered will help you get your blog setup exactly the way you like it.
Because this article ran a little long I am going to cover the “Layout” category in the next article entitled “Understanding Your Blogger Layout Options”. This will help you customize the look and feel of your site to get it exactly the way you want it.
If you have read enough about setting up your blog for now and would like to move onto the next topic which covers Writing Your First Money Making Blog Post then click on the link below to get started!
Logging Into Your Blog for the First Time
Monday, July 7th, 2008Chapter 8 – Navigating Your Blogger or WordPress Blog
Now that you have setup your blog as outlined in my previous article you are ready to get familiar with all of the functions of your blog.
As I mentioned before, it doesn’t hurt to write a “Hello World” post explaining who you are and what your blog is about. This is good so you can learn by doing and you can always delete the post later if you are unhappy with it.
Whether you have already written a post or not, the following article will walk you through the various menus and options available in your blog. I am breaking this article into two parts for those using Blogger and those using WordPress.
For those using WordPress blogs there is one additional step to finalize your setup. Please check out my guide on The Final Step of the WordPress Setup Process to complete your new installation.
If you are using Blogger to host your blog then you will want to follow my guide, Learning How to use Your Blogger Blog.
If you are using a hosted WordPress blog then you will want to read my article about Options and Menus Available in a WordPress Blog.
If you are already familiar with the options available in your blog and would like to move onto the next training guide, I would recommend checking out Writing Your First Money Making Blog Post.
To login into your blog for the first time you will need to make sure you have completed the final step of the WordPress installation. This is outlined in my guide on 

The